The humane way to lose weight
Liti is the first technology startup in the health area that focuses on solving obesity and overweight in Latin America. Through a 100% online journey and supported by a team of leading scientists and doctors, our journey guides the weight loss process and impacts the metabolic health of thousands of people.
Challenge
Create, from scratch, a digital experience capable of guiding users through this journey, balancing science, data, and human support, while maintaining engagement and promoting real habit changes. The solution needed to be scalable and feasible in a scenario of rapid growth.
Process
I began by immersing myself in Liti's business objectives and the founders' strategic roadmap to align the product vision with market needs.
After I studied the pain points of users already being served through the Google Meet and WhatsApp, identifying their main needs and expectations.
Then I mapped the first active clients, grouping them according to their goals, such as weight loss, performance improvement, and managing comorbidities.
Based on the users' goals, I determined the most impactful and relevant features for each client group, focusing on solutions that addressed their specific needs.
After that I organized the priority features into a product backlog, which served as the foundation for building the first quarterly roadmap, with incremental releases and clear impact goals for each release.
Solution
With a solid strategic foundation, I began developing the MVP design, creating a complete solution for both patients and doctors
For patients
The app focused on providing an intuitive and personalized experience, including:
Tracking health goals and objectives, allowing users to continuously monitor their progress.
A simplified interface for viewing personalized health plans, with a clear and accessible design.
A continuous feedback loop with nutritionists and doctors, ensuring users received relevant guidance for their needs.
After launching in the stores (App Store and Google Play), we monitored the first user behaviors and observed a significant increase in engagement and recurrence of access.
For doctors
The LOS Health was designed to optimize the work of the medical team, offering features such as:
Real-time visualization of each patient's journey, with comprehensive information about treatment and progress.
Creation of personalized meal plans tailored to each patient's needs.
Monitoring clinical progress through data and interactive charts, facilitating decision-making.
Management of the electronic medical record, with detailed logs of consultations, bioimpedance, and treatment adherence.
This integrated solution not only improved the efficiency and personalization of medical care but also strengthened the connection between technology and human care, providing a richer and more collaborative experience for all involved.
Impact
Over 640% growth in the number of paying customers within 12 months.
Weekly active user (WAU) engagement rate above 70%.
Over 80% adherence to prescribed plans after the platform was adopted by physicians and nutritionists.
R$ 21 million investment raised to scale operations and technology.